World hotels Literature review Example | Topics and Well Written Essays - 750 words

World hotels - Literature review Example The location fits the expensive pockets and those who are sourced from selected categories. It is however competent when in business with other hotels and casinos (Aaker, 1997). This Resort is situated in a city space; therefore, the aspect of country or outdoorsy has been violated in the five elements of brand personality. The excitement is not exactly felt by its look as it is presented as more formal than exciting here. It is, however, sophisticated and captures the business class. Grand Macau is sincere in its setting as well as competent among others (Aaker, 1997). The Monte Carlo, Singapore boasts of a ‘classic’ attraction and is located in a large open space. Ruggedness for its outdoorsy and tough look definitely reigns here. It gives a feeling of excitement and sophistication. However, it is not sincere, and no element of down to earth is factored here. It is somehow intimidating (Aaker,